RESULT
Impactful design that we’ve refreshed year after year in support of such an impactful event.
Maritime Republic of Eastport: Tug of War
events, maritime, non-profit
A creative approach to a community tradition rooted in friendly competition.
Slaughter Across the Water
In 1997, residents of Eastport (a waterfront annex of Annapolis, Maryland) declared their independence from The City of Annapolis and challenged them to a duel. The Tug, hosted by the MRE (The Maritime Republic of Eastport), is the world’s only tug-of-war game to take place over water. This is a one-of-a-kind annual event that celebrates the community’s colorful history.
BRIEF
As an agency focused on community impact and engagement, we partnered with the MRE in 2021 to create a new visual identity for this annual community tradition.
APPROACH
While honoring the core aesthetic that the event has carried for years, our creative team produced a new baseline design direction and carried this throughout digital and traditional creative assets surrounding event promotion.
